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The Path to Successful Traffic Generation
by Tyler Ellison
Internet marketing basically boils down to two things:
1) Generating traffic
2) Converting visitors into buyers
Getting traffic is easy, but getting targeted traffic should be the goal. Not just anybody. You can get any old visitor from traffic exchange and autosurfs. You'll soon realize, however, that those visitors don't become buyers, so your efforts to get traffic through those means is wasted.
PPC is a great way to get very targeted visitors, but then the problem become converting those visitors into buyers. A lot of newcomers to IM hop onto adwords and love the traffic they get but the website doesn't convert well and they lose lots of money.
So how should you go about it?
TEST your website's responsiveness with the free methods that work BEFORE you give your traffic a shot in the arm with PPC. What are free targeted traffic methods that work?
Blogging, social bookmarking, ezine advertising (there is such thing as free ezine ads, if you don't believe me just search on it), classified ads (in good ones like USfreeads and Craigslist), Squidoo, article marketing, and link exchanges are all great.
All of these methods require the visitor to see an ad BEFORE they come to your site, thereby qualifying themselves as interested. As long as your ad accurately portrays the message of your site, you can consider these visitors targeted.
Test different headlines and use what converts. Once you know what works, THEN go to PPC to get LOTS of targeted visitors FAST, confident that your site converts well.
Project Pay Day for the Average Joe
Shawn Casey's Internet Business in a Box
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